In late 2018 Nike launched it’s ‘Taking a Knee - Just Do It’ advertising campaign; a nod to Colin Kaepernick’s protest pushing for racial equity. In early 2019, ‘Gillette released it’s ‘The Best a Man Can Be,’ advertising campaign; tackling intersections of toxic masculinity. In both instances, we saw huge corporations mainstreaming a positive social justice message; moves that will most likely prove profitable…

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