Step back for a moment to 2015 and 2016 and the run up to the historic Trump-Clinton Election. Maybe you saw or clicked on a Facebook ad depicting two black men handcuffed in Colorado for “driving while black.” That ad targeted people who Facebook determined were interested in Martin Luther King Jr., Malcolm X and Black history. Or maybe you clicked on another ad posted minutes later by the same firm to the same target audience that read, “police brutality has been the most recurring issue over the last several years.” Or maybe you clicked on a different ad posted by the same firm for a Facebook page titled, “Back the Badge,” which was the firm's most successful page. “Back the Badge,” cost $1,785 to advertise, It targeted 20- to 65-year-olds interested in law enforcement who had already liked pages such as “The Thin Blue,” “Police Wives Unite” and the “Officer Down Memorial Page,” and received 1.3 million Facebook impressions and 73,000 clicks…
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